A great share of this year’s electoral debate will be
about what to debate. Beyond all its partitions,
which are arguably insurmountable at this point,
the opposition has one thing in common: the
economy is their only issue, and more specifically, President Mauricio Macri’s inability to make
the country’s economy work in a reasonable way.
But this clarity, surrounded by an endless palaver about
who will be the main contender, might also be the source of
an own goal leading towards defeat. Targeting the government’s
economic ills is a proxy for a problem that remains unresolved
within the opposition: what future are they
promising the country?
Macri already concedes, without too
many euphemisms, that his economic programme has failed, although he obviously
attributes it to a miscalculation of the alleged burden he received from his predecessor, Cristina Fernández de Kirchner.
But the president has an advantage: he
(or so he says) has a plan. And plans look
to the future. The government is telling
Argentines: Oops, we got it wrong, but our
problems are not our fault. We have got it
right now, and there’ll be results in the future. Trust us. Again.
This is, of course, only a reactive talkingpoint by the government, something candidates will resort to on demand or when coming under pressure from a public that has grown, with good reason, sensitive
to the state of its pockets and credit card bill. Proactively,
instead, government candidates and talking heads will push
other issues, which they hope will be able to present a vision
that goes beyond just making ends meet.
Public security, criminal legislation, anti-corruption policies, counter-narcotics operations, immigration and the like, these are all part of a
combo that the government’s spin
doctors place under the umbrella
of the “cultural change” Argentina supposedly needs (although a
less partisan observer might
perceive it simply as the local brand
of the now fashionable conservative populism à la Bolsonaro).
In order to push this, the Macri
team is setting up a carefully crafted division of electoral labour,
with at least three women at the
forefront of its efforts. The announcement this week by Governor María
Eugenia Vidal that elections in Buenos
Aires province will not be separated from the presidential
race is part of that strategy. Buenos Aires is home to more
than a third of Argentina’s voters, and has never since 1983
voted separately from the national elections. The real news is
that Buenos Aires City will also vote for its new mayor in
October 27 – and this will be the first time the capital does not
hold separate elections since it gained autonomy in 1996.
Over the past 10 days, ever since they came back from their
respective holidays, Macri and Vidal have appeared together
at three public events in the country’s most populous province.
The governor will be omnipresent, alongside the president on
the campaign trail and, in the coming weeks and months, you can expect her to also
cross the borders of the province to endorse
Cambiemos (Let’s Change) ruling coalition
candidates elsewhere. All polls show consistently that she enjoys the best approval
ratings among Argentine politicians, a reputation that does not correlate directly with
concrete results from her administration
but that rather emerge from the solid and
credible public persona she has built up over
The next key piece in Macri’s division of
labour is Elisa Carrió, the unceremonious
national deputy whose candid moral language attracts a large chunk of Cambiemos’
middle-class, urban-dwelling voters. Carrió said this week that she would campaign for Macri’s reelection, even after having disagreed with him and government policies on several occasions over the last three years.
To Macri’s voters, Carrió is the person that keeps certain
shady business establishment figures in the government’s
entourage in check. In the 2017 midterm elections, half of the
people in the City voted for her. This week, Carrió voiced many
of her voters’ frustration at the blackouts hitting the city amid
scorching temperatures, chiding power companies Edenor
and Edesur for “not even taking people’s calls.” Electricity
rates went up 26 percent yesterday, in the first of a series of
hikes that will total 55 percent by August.
A third woman, Security Minister Patricia Bullrich, will play
an influential role in Macri’s electoral team. Riding on a wave
of hard-line anti-crime sentiment, Bullrich has risen to become an unexpected star in the Cabinet and she now stands a
good change of becoming Macri’s running-mate. “I am up to
any challenge,” the all-terrain Bullrich has said. Carrió does
not always agree with Bullrich’s hard-line stance. Macri
All this stands a chance, of course, if a handful of men running the economy can hold the country’s battered ship stable
through October. If they don’t, the opposition’s single-issue
engine will make perfect sense again. Place your bets.